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Enhance your marketing in 2022!

Download 2022 MRP Guidelines

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Create An Optimal Brand Experience

Trusted Choice has funds available to help IIA of IL member agencies offset the cost of marketing expenses when leveraging the Trusted Choice brand. Members have three ways to access the funds:

Option 1: Cobranding with Trusted Choice
Up to $1,500 for use of the Trusted Choice logo on consumer-facing ads and items. $750 towards digital marketing efforts and an additional $750 towards traditional marketing efforts.

  • Digital Co-Branding (Digital Marketing Incentive) - *Open to all members (INCLUDING those that have used MRP funds before)
    Use of any of the Trusted Choice customizable campaigns or custom campaign created by member that includes the Trusted Choice logo. This includes video production, advertising costs (Display ads, social ads, YouTube, etc.) Agencies will be reimbursed 75% of cost with a max value of $750 in 2022.
  • Traditional Co_Branding - Available for new members and first-time MRP users only
    Members may utilize the funds by adding the Trusted Choice logo on any non digital consumer-facing items.  Usage includes, but is not limited to, Trusted Choice printed ad materials, promotional giveaway items, original advertising, signage, event sponsorship or collateral items like business cards or stationery. Agencies will be reimbursed 50% of cost with a max value of $750 per agency location. This is a lifetime max value.
    *  Marketing efforts must take place in calendar year 2022 to be eligible.

Option 2: Digital Upgrade - Available to all members agencies (One per agency)
$500 for signing up to use a preferred digital vendor for your agency’s website.

  • Current preferred vendor includes:
    • ITC, Forge3 ActiveAgency, Titan Web, Advisor Evolved and Marketing 360
    • This is a flat reimbursement of $500.
    • Website must have been built 2022.
    • Website must include Trusted Choice logo on homepage
    • Each provider does bill differently. You must have spent at least $500 before applying for reimbursement with proof of payment.

Option 3: Advantage Subscription - Available to NEW Advantage Subscribers

  • Reimbursement of $125 when purchasing any annual subscription (full details of Advantage subscription here).
  • “New” is defined as not having been an Advantage subscriber within the previous 24 months.


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